Hollywood Tricks of the Trade #15: Alternative Endings
Most Hollywood movies have happy endings, just as almost all business stories are about heroes who achieve their goals. You want your prospects to know that by following your process, or using your product, they will succeed the way your satisfied client did.
But like some of the greatest Hollywood movies, you may also want one or two of your stories to have a sad, defeated or even tragic ending.
In ALTERNATE ENDINGS, the 15th of my 17 Hollywood Tricks of the Trade videos, I reveal how a “failure” story can be a powerfully persuasive way to move your audience to action.
Next week’s video: Deception
To learn more go to https://hollywoodstoryselling.com/
To receive Michael’s 6-Step Success Stories chart: https://bit.ly/6stepchart
Films and examples referenced in this video:
THE GODFATHER PART II
STAND BY ME