Story Mastery All Day Workshop
ALL DAY WORKSHOP: 6-8 Hours
Story Mastery for Marketers
Telling masterful stories is an essential tool for luring potential customers, convincing them of the value of your product or service, and moving them to action. Drawing on his decades as a script consultant, author and lecturer, Michael reveals Hollywood’s most powerful methods for creating emotionally involving and commercially successful stories. Using film clips, hands on exercises and direct feedback, Michael shows how applying the principles of plot structure, character development and theme to your stories will strengthen your entire marketing campaign or presentation.
You will learn:
- The primary goal of all story
- The power of desire, need, longing and destiny
- The essential conflict all characters must face
- The 6 stages of a well structured story
- The magic of character arc and theme
- The 4 most effective ways to begin your story
- When to make yourself the story’s hero – and when NOT to
- 3 ways to create empathy with your hero
- The single secret for taking your stories from boring to captivating
If you want to increase your level of success and profitability, this event is a must.