Keynotes & Workshops for Marketers and Business Leaders

If your organization is interested in having Michael appear, or in sponsoring one of his seminars, please contact us. If you would like to attend one of Michael’s keynotes or workshops, please check his current schedule on the Events page.

Story Mastery All Day Workshop

ALL DAY WORKSHOP: 6-8 Hours

Story Mastery for Marketers

Telling masterful stories is an essential tool for luring potential customers, convincing them of the value of your product or service, and moving them to action. Drawing on his decades as a script consultant, author and lecturer, Michael reveals Hollywood’s most powerful methods for creating emotionally involving and commercially successful stories. Using film clips, hands on exercises and direct feedback, Michael shows how applying the principles of plot structure, character development and theme to your stories will strengthen your entire marketing campaign or presentation.

Michael Hauge's Story Mastery - All Day Workshops

You will learn:

  • The primary goal of all story
  • The power of desire, need, longing and destiny
  • The essential conflict all characters must face
  • The 6 stages of a well structured story
  • The magic of character arc and theme
  • The 4 most effective ways to begin your story
  • When to make yourself the story’s hero – and when NOT to
  • 3 ways to create empathy with your hero
  • The single secret for taking your stories from boring to captivating

If you want to increase your level of success and profitability, this event is a must.

Entice. Inspire. Persuade.

Contact Michael today to discuss how we can create the most beneficial and memorable experience for your organization.

Invite Michael to Speak at your next event!

ALL DAY WORKSHOP: 6-8 Hours

Advanced Story Mastery Intensive

This limited enrollment workshop, exclusively for marketers who have attended one of Michael’s keynotes, will provide individual coaching to participants, an opportunity for constructive peer feedback, and the opportunity to see Michael’s principles and methods for great storytelling applied to a variety of marketing tools.

Each of the participants in this unique event will present selected stories from their marketing campaign to the entire group. Michael will then provide individual guidance to each participant, followed by group discussion of each of the projects. Particular attention will be paid to the emotional impact of each story, and its effectiveness at converting potential customers into buyers.

Michael Hauge's Advanced Story Master Intensive All Day Workshop

“Michael Hauge is an absolute master of his craft. He’s transformed how I think and how I communicate in ways that will reward me for the rest of my life.”

Daegan SmithOwner: Maximum Leverage, LLC, www.DaeganSmith.com

KEYNOTE OR LECTURE: 1-2 Hours

The 10 Essential Elements of Every Great Story

Whatever your product, service, or donation request, you must master the art of incorporating stories into your speeches, seminars, emails and marketing efforts. In this acclaimed presentation, Michael reveals the 10 components that form the foundation of every successful Hollywood movie – and shows how, by incorporating them into your presentations, you will exponentially increase your persuasiveness, plausibility and profits.

You will learn:

  • Why stories are your most effective selling tool
  • The #1 goal of every story
  • The 10 essential elements your stories must contain
  • How to transform your audience into your story’s hero
  • A simple method for mastering story structure
  • The power of transformation
Michael Hauge - 10 Essential Elements of Every Great Story

Character. Desire. Conflict.

Contact Michael today to discuss how we can create the most beneficial and memorable experience for your organization.

Invite Michael to Speak at your next event!

KEYNOTE OR LECTURE: 1-2 Hours

Creating Your Signature Stories

To work at the highest level of marketing, you must have two signature stories – one for the beginning of your campaign or presentation and one for the end. Revealing yourself through personal stories will empower you to connect with your audience, convince them of your overall message, and compel them to take action.

You will learn:

  • The difference between patting yourself on the back and exposing your humanity
  • What should – and shouldn’t – be included in a personal story
  • How to make your own experiences relevant to your entire audience – regardless of their background
  • The essential difference between an opening story and a closing one

Hollywood Story Coach, Michael Hauge Presents Story Presentations to Large Audiences All Over the World

I’m an online marketer who sells through story-based emails. But I had a hard time understanding why some of them rocked while others, well … didn’t. Michael has been an invaluable asset, helping me understand how to better structure my stories for maximum impact. He is my secret weapon for storytelling bliss.

Andre ChaperonAuthor of AutoResponder Madness

KEYNOTE OR LECTURE: 1-2 Hours

Movie, TV Episode or Soap Opera? Weaving Stories Throughout Your Presentation

Beyond crafting emotionally compelling stories, outstanding marketers must know how to weave a series of stories into their longer email, online or direct mail campaigns. Michael will show how the product or service offered, the nature of the overall marketing campaign, and the tools for contacting your potential buyers will determine the best form and style for each of your stories.

You will learn:

  • When – and when not – to make yourself the hero of a story
  • When to bring closure, and when to leave them hanging
  • How stories to instruct differ from stories that persuade
  • Hollywood’s 4 most powerful structural secrets: Foreshadowing, Echoing, Superior Position and the Ticking Clock

Anatomy of a Screenplay Keynote by Michael Hauge

Empathy. Entanglement. Emotion.

Contact Michael today to discuss how we can create the most beneficial and memorable experience for your organization.

Invite Michael to Speak at your next event!

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