Creating Your Own Perfect Story

Welcome back… Judging by your responses to this series of emails, the “Joy Ride” video touched many of you deeply. So for my last Story Mastery newsletter of 2023, I’d like to share a couple additional thoughts about why. In case you missed the previous installments of this series, here is the video: watch the…

A Perfect 60-Second Story: The Outer Journey

Welcome Back! It’s time to see the hero of our 60-second story pursue her visible goal. In case you missed my previous two emails (A Perfect Story Introduced, and The Setup) I am breaking down the individual elements that make the Amazon Christmas video “Joy Ride” so emotionally captivating. These are the same elements you…

A Perfect 60-Second Story: The Setup

Season’s Greetings! Are you ready to have some fun? If you saw yesterday’s email, you know that I recently encountered an emotionally captivating, 60-second video that exemplifies all the essential elements of any live, written or recorded story. And based on the many email responses I received, many of you agreed – and, just like…